With the recent law introduced in May 2018 that places a limit of £2 on fixed odd betting terminals, more and more people are expected to move to online slots where there is no limit. From traditional machines in a dark corner of the pub through to glossy and sleek online games, how has social media changed gambling?
Gambling has been around since the time of the Ancient Greeks and has traditionally been a social activity that has been played between friends and communities. It used to be a social occasion to visit the casino and to be seen there and was a very popular pastime amongst the upper echelons of society.
However, with a rise in technology, online gambling is now available to anyone over the age of 18. With government restrictions in place, it makes it illegal for any minors to indulge in the game. Websites can regulate who joins their sites by confirming age but it does lead to the question, how effective is this method in an age where most teenagers have easy access to the internet and phones? Most demonstrate they are clever enough to bypass these rules too. This also leads into another heated area of discussion; the exposure technology is now able to create through marketing, social media and TV adverts, all eagerly lapped up by younger minds.
On the other side of the argument is the benefits that social media has created for gambling companies and indeed the players of their games. Most developers now create their games for both the computer and portable devices, so you no longer have to visit the casinos or gambling houses like they did in the past, so it is far easier for someone to have a few games from the comfort of their sofa. Games are also now developed to a staggering quality, some are almost movie-like in their theme and design, with the addition of swelling theme music in the background. This massively enhances the player’s experience and draws them in in to gambling in the 21st century. Arguably, it’s a lot easier for developers to create these sorts of games now, as they are able to use competition and social media to really suss out what makes a player tick, what their competitors are doing and how they can be the best of the best.
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Last but not least, social media has opened up marketing opportunities where before, news and gossip was relied on by word of mouth. This influenced experienced and new players alike, making gambling seem accessible and exiting to all. In short, it is a success and helps to attract more players and thus generate even bigger profits.
Online gambling is certainly on the rise and certainly has become more popular for most than the traditional forms of gambling. It is not without its fair share of pros and cons, but in a technological age, social media and online gaming is certainly helping the gambling industry more profitable than ever.